Investigation of the Font Composition in Billboard Design in Ilorin Metropolis

Availability of design equipment/design software has afforded designers the ability to create and with unprecedented speed ease. Researches conducted in area graphic application effective campaign materials have shown that packages are often abused by untrained persons who produce billboard other forms designs do not communicate adequately. The paper examined use typographic reference principles typography usage; investigated category identified problems Ilorin metropolis; re-encoded for comparison evaluated efficacy term its message delivery target audience. Survey research was adopted study findings revealed most billboards found problem were designed professional designers; recommendations on encoding standard made. Keywords: Graphic design, Typography, Standard, Professionals, Non-professionals DOI: 10.7176/ADS/105-01 Publication date: May 31 st 2023